Although it has entered the early June, the epidemic is still lingering. Although all major industries are returning to work in an orderly manner, some industries have been affected, such as the office furniture industry in home furniture manufacturer. Next, let's take a look at the specific aspects of the office furniture industry that have been affected.
The outbreak of COVID-19 overseas is not only reducing the expectation of global economic growth,but slso the negative impact of the contraction of external demand on China's exports continues to show office furniture industry is one of the representative industries of China's light industry and also the representative industry of China's light industry expoet.At present,China is still the world's largest office furniture production and export,and the office furniture export trade occupies an important position in the global office furniture.
According to the change of consumption way, the home furnishing industry will concentrate on online channels.As the leading Internet platform in the home furnishing industry, the third-party platform has inherent advantages in online marketing.The tiesanfang platform has created the skynet cloud explosion mode, making full use of online platforms such as WeChat public account, moments,tiktok and live streaming, and continuously maintaining high exposure and large amount of drainage.Placing an order through a studio locks consumers into an online channel.
Online live broadcast has become popular in the home furnishing circle. A big change has come to promote the home furnishing retail pattern.Offline focus is constant, but consumer habits are changing at every moment.The new generation of young people has gradually become the main household consumption, and this group is more and more accustomed to obtain information and make consumption from online channels such as mobile phones.With the different consumption subjects, consumers' consumption habits are also changing rapidly.If only conservative offline channels, then the cloud will lose a large number of customers.The outbreak of the epidemic in 2020 completely suppressed the offline retail channel.Online channels have become the only choice for the home furnishing industry.Although offline channels will regain their former marketing power after the epidemic, there is no doubt that online channels have become the focus of the transformation of the household industry.As the Coverage of the Internet is very strong, it can be in a very short time to attract and aggregate hundreds of millions of traffic.Therefore, in the highly discrete home furnishing industry, building the brand's own private domain traffic pool is the key to breaking through online channels.Therefore, the establishment and absorption of traffic must be supported by the flow of the large platform.
Finally, through a variety of welfare measures to increase the number of store orders,the establishment of a completely different marketing model.Unnder the impact of the epidemic,Office home furnishing industry demand will also appear a new inflection point.Changing thinking and adding new marketing channels will be the urgent needs of household enterprises.Only by breaking the traditional model can we better cope with the crisis and embrace new growth.
